CABLE
News Network (CNN) and Facebook have entered into a partnership for the
coverage of the American 2012 presidential campaign.
The partnrship will offer an interactive and uniquely social
experience for CNN’s on-air, mobile and online audiences and Facebook’s
more than 160 million U.S. users.
Facebook and CNN, said a statement, are teaming up to take the pulse
of the American electorate and amplify the voices of the social site’s
users as they share their thoughts and feelings on candidates and
critical issues facing the country ahead of Election Day. This
innovative multi-platform partnership will include: “I’m Voting”
Facebook App Facebook and CNN will launch an interactive, engaging “I’m
Voting” Facebook application. The app will enable people who use
Facebook to commit to voting and endorse specific candidates and issues.
Commitments to vote will be displayed on people’s Facebook timeline,
news feed, and real-time ticker.
The app, which will be available in English and Spanish, will enable
people to share their commitment to vote and support of particular
issues or candidates with friends and will provide a way to see how many
of their own friends they’ve enlisted to support those issues or
candidates. These commitments will be visually displayed by U.S. state
on an interactive map.
The app will serve as a “second screen” for CNN’s America’s Choice
2012 political coverage. Via on-air, online and mobile segments, CNN
personalities will use the app to ask Facebook users the most important
questions driving the national dialogue and report on their answers.
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