When you see the figure 419, your brain automatically registers online scams, financial crime and impersonation associated with Nigerians. The number ‘419’ refers to the article of the Nigerian Criminal Code (part of Chapter 38: ‘Obtaining Property by false pretences; Cheating’) dealing with fraud.
However, Nigerians still show several positive characteristics and traits other than the ‘Advance Fee Fraud’. In response to this, ‘The 419Positive Project’ was initiated, with the aim of generating four hundred and nineteen positive attributes about Nigeria and Nigerians.
So 100 volunteers and bloggers where enlisted to share reasons why they like Nigeria. These reasons echo the voices of Nigerians, with resonating similar themes. The campaign is being facilitated in partnership with ‘The 419Positive Project’.
Check the list out:
Nigeria – The Land of Potential and Opportunity
1. Africa is the future, Nigeria is her giant – It’s obvious to the world that global prosperity going forward will hinge heavily on Africa and Asia. I love Nigeria because we are divinely, strategically located and placed in Africa.
2. Nigeria is the most populous black nation – and a buying one at that. From a capitalist point of view, this makes for a great investment opportunities.
3. Nigeria is the land of opportunity. It is pretty much a virgin market with capacity for many business ideas. If you have a brilliant idea and the funding, you will make so much money in Nigeria. Why? There are over 160 million people and a large informal market of consumers. If you identify the right market segment and establish a business, your profit margin will go through the roof. For instance, at the advent of mobile phones in the country, a South African company, MTN, came into the country as one of the first foreign investors. It is said that the company makes more profits from Nigeria are higher than its home country.
4. An expanding commercial market. Lagos is currently the second most populous city in Africa, following Cairo. The United Nations predicts that by 2025 Lagos will be the 11th largest city in the world.
5. The UK government in 2011, described Nigeria is the world’s fourth fastest growing economy with solid growth expected in the next five years.
6. The size (population) of the country, Nigeria, makes it a potential business/salesperson’s paradise (over 160 million potential consumers — the largest market in Africa).
7. Nigeria’s market is indeed very promising. With over 160 million potential customers you simply can’t go wrong.
8. Nigeria is Africa’s largest mobile market with over 85 million subscribers.
9. Recent developments in the payments space means that online and mobile transactions will make a huge footprint in the coming years. There’s never been a better time to get Nigerian businesses taking advantage of the internet and the wide range of opportunities that come with it. This works especially well for those selling products.
10. Nigeria is the largest market in Africa for Guinness and the second largest globally, after UK, since it overtook Ireland in 2007. Nigeria owing to its market size, is predicted to take the lead ahead of the UK by 2014.
11. Nigeria, previously viewed as a risky investment environment, is gradually becoming the investors target especially with the growing middle class. The Fast Moving Consumer Goods market in 2011 has experienced much expansion with multinationals like Coca-Cola Hellenic, Heineken and PZ Cussons increased investments in their local units.
12. We make frighteningly good use of opportunity when it presents itself. Take a look at communication and the adoption of technology. I daresay that there is no country that adopted faster. If we light up Nigeria today, I assure you, we’ll leap ahead twenty years in two.
13. Another reason to like Nigeria is because of the future we can see. Because people are becoming more enlightened each day and the youth is more hands-on than ever before; I can be pretty confident that not too long from now, this should be a country to be reckoned with. I like Nigeria for the future I see.
14. Nigeria is not only about size, it’s about numbers and companies that are not selling in Nigeria are missing out on huge market.
15. I like Nigeria because it is a land of endless opportunities and possibilities. Nigeria is one country I believe the world is yet to experience it true potentials. I believe Nigerians are sharp, brilliant and accommodating people. Giving the right enabling environment the world will marvel at what Nigeria will become.
16. The taxation system is a reason to like Nigeria. The Federal government doesn’t impose heavy tax on the labour force. This encourages foreigners to come to Nigeria to work, for there is good pay as well as returns. For instance, in Germany there is dog tax, however in Nigeria, you’re free to own as many dogs as you please without having to bother about paying the government for your pets.
17. You can sell weave to a woman with perfectly good hair on her head. With over 160 million people making up Africa’s biggest consumer market, you can sell nearly any type of product or service in Nigeria and still have a huge market! People here are just hungry for excellent products – and they’ve got the buying power to back it up!
18. We confound acclaimed economic models, yet you ignore us at your own peril. In economics, sociology, psychology and politics, Nigerian case studies are worth pursuing.
These and so many other reasons were highlighted, what can you say is your reason for liking Nigeria? Share your thoughts?
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