The Ministry of Information and Broadcasting (I&B) has set certain guidelines for all news channels barring their coverage of Aishwarya Rai Bachchan giving birth to her first child. Those of you expecting to get a complete coverage of the arrival of the child are in for a disappointment. These guidelines have come into existence following a tweet by Amitabh Bachchan.
The guidelines state the following:
Pre-coverage of the event, a big NO.
Any news regarding the child’s birth, to be published/ run only once an official announcement has been made.
Story will not run on the breaking news band.
Absolute restriction of camera or OB vans at hospital or any other location related to the story.
Only when invited, channels can go for photo-op or press conference.
No MMS or photo of the child to be carried by the channels, unless issued by family.
No astrology show to be done on this issue.
No 11.11.11 astro shows to be done.
The duration of story to be around a minute/ninety seconds.
Unauthorized entry into hospital not permitted.
NK Singh, general secretary of the BEA said,
“The main purpose (of the guideline) is to make Indian electronic news media more value-based and purposeful for broader public cause. I cannot respond to your email per se but I can only tell you about the sublime purpose which the BEA is seeking to achieve.”
Another broadcaster said, “Is this self regulation or censorship? And why only for this story? Isn’t it ironic that a move which seeks to curb publicity will find a mention in all the newspapers tomorrow?”
What do you have to say about the whole drama??
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