FIFA has increased its use of social media by launching a YouTube channel showing free highlights from some World Cup matches.
FIFA says it will add features on preparations for
the 2014 World Cup in Brazil, streaming live media events and other
international tournament matches.
The channel was launched by screening clips from five
2010 World Cup matches, including Spain’s 2-0 win against Honduras and
the United States beating Algeria 1-0.
FIFA President Sepp Blatter says YouTube users should be able to watch “the greatest moments” of World Cup history.
FIFA says the new channel aims to “further engage with fans by including user-generated content.”
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